For Bernardo Outerwear, we led art direction, creative direction, and post-production on the brand’s first on-location editorial, moving the collection out of the studio and onto the streets of New York City. We built a visual story around real city moments - hopping out of yellow cabs, weaving through subway stations, and striding across cobblestone blocks - to show how the coats move in everyday life. The refreshed, cinematic imagery became the anchor for their seasonal marketing and contributed to a 20% lift in sales.
