We led the creative for Bernardo’s Vested in Hope: Reflections Breast Cancer Awareness Month campaign in partnership with Living Beyond Breast Cancer. From the initial concept through final delivery, I ideated the visual narrative around the metallic pink Breast Cancer Awareness vest, directed and shot the campaign imagery in studio, and oversaw all post-production. I also conducted and filmed the interviews with advocates Michelle Anderson-Benjamin and Thomasina Butler, shaping their stories into emotionally driven content that highlighted strength, resilience, and community. The result is a cohesive, purpose-led campaign that pairs fashion imagery with real women’s stories to raise both awareness and funds for those impacted by breast cancer.