The Window Seat.
On brand, creativity, and what a decade inside luxury taught me.
What Holi Taught Me About Color Strategy for Jewelry Brands
I grew up throwing fistfuls of pigment in the streets of India every spring. I didn't know then I was learning the most important lesson of my creative career - that color is never decorative. It's always emotional first. After 10+ years directing campaigns for a luxury jewelry brand in New York, here's what that actually means for your brand.
Chapter 1: I Was Supposed to Be a Doctor. A Camera Changed Everything.
I graduated with a chemistry degree. I was supposed to go to medical school. Then I got a camera, pointed it out of an airplane window, and the Government of India sent me a trophy. This is how that happened.